Designing complex products that work for users — and survive contact with the business.
— 01 / Premise
From low conversion to real adoption - using data, research and product thinking to fix what actually matters.
— 02 / About
Where business logic meets user behavior.
6+ years across fintech, banking, and B2B. Currently leading product design at Tenpo, a Chilean neobank. Previously with BBVA, Amazon's Climate Pledge, and Banco Supervielle.
In financial products, designing for the user isn't enough — you have to design with the business model, the operational constraints, and the risk logic in the same breath. I work end-to-end on credit, insurance, payments, and fraud flows. The constraints aren't obstacles. They're part of the brief.
4×
Onboarding completion
40 min → 5 min
Bulk payments task time
3×
Insurance conversion