Designing complex products that work for users, and survive contact with the business.
From low conversion to real adoption, using data, research and product thinking to fix what actually matters.
Where business logic meets user behavior.
7+ years across fintech, banking, and B2B. Currently Senior Product Designer at Interbanking, a B2B payments platform in Argentina. Previously with Tenpo, BBVA, Amazon's Climate Pledge, and Banco Supervielle.
In financial products, designing for the user isn't enough. You have to design with the business model, the operational constraints, and the risk logic in the same breath. I work end-to-end on credit, insurance, payments, and fraud flows. The constraints aren't obstacles. They're part of the brief.
Four projects, four contexts. What they share: end-to-end ownership and measurable outcomes.
9 min read
The credit card people couldn't afford
A secured credit card with under 3% onboarding completion. UX iterations got us to 7%. The real fix came from rethinking the product model itself, and took completion to 12%.
7 min read
One payment, 300 services
50 utility payments used to take 40 minutes, one by one. A redesigned bulk flow, modeled with KLM analysis, takes it under 5 and scales to 300 services per operation.
6 min read
Designing inside someone else's system
A private community platform for Fortune 500 climate signatories, built on vendor software we didn't control, for a client expecting Amazon-level polish. WCAG audit first, navigation second, design third.
5 min read
The pieces that didn't sell
Launched a ceramics brand. The first pieces didn't sell. The ones that did rebuilt the brand, and led to a 350-piece wholesale commission for a specialty café opening.